Please join us for our November 2013 meeting at the SC State Museum's Palmetto Gallery Room. The SC State Museum is located at 301 Gervais Street in Columbia.
The November meeting is sponsored by ITPSC.
SCE&G and Social Media
Some may wonder why the state’s largest regulated utility would want to venture into the world of ‘Likes’ and ‘Followers’ that come with posting, tweeting and sharing on social media. The reality is that SCE&G is made up of people who care about SC, care about our customers and want to be able to talk about solutions and services that some customers may not know about. “With a social media strategy in place, we have found an effective way to share updates with our customers where they are and where they go to share with others.” Members of SCE&G’s social media team are looking forward to sharing their story with you and their business rationale around social media and energy.
· How does SCE&G balance the regulated world of energy with the ever-changing parameters of social media?
· Why do it in the first place? Isn’t social media where people go to complain? Not necessarily.
· What tools do we use? What areas of the company are involved in the day to day management?
· What about emergency conditions? What role does social media play?
Dana Baleno, Marketing Manager for SCE&G, Phillip Higgins, Social Service Extraordinaire, and Kim Asbill, Sr. Public Affairs representative will be on hand at the meeting to share their team’s story and take questions from you as well.